SCC Awarded Contract to Implement a Centralized MediaServer Enterprise system for the Hearst Corporation

December 1, 2010

ALPHARETTA, GA., December 1, 2010 -- SCC is pleased to have been chosen to implement a centralized SCC MediaServer Enterprise multimedia management system for the Hearst Corporation.

The SCC system will provide a bi-directional interface to a variety of 3rd party publishing systems already installed throughout the Hearst group, and adds a multi-property shared budgeting and assignment desk, a sophisticated photo workflow system for wire and staff generated photos and graphics, as well as a sophisticated multimedia archive system supporting automated linking and archival of multimedia packages consisting of photos, graphics, stories and pages.

For the first time users will have the ability to perform searches across all stored digital media initiated by users at any publishing property within the Hearst publishing group.

The SCC MediaServer Enterprise system includes the following modules:

Budget/Assignment Module, which provides tools for the creation, editing, tracking and auto-linking of budgets, assignments, and staff schedules, with their corresponding photo, graphic, video and story objects, as part of a digital media production workflow.

Delivery Module, which supports automatic reformatting and delivery of files stored within the MediaServer database to a variety of destinations including web sites and resale vendors such as NewsBank and Lexis-Nexus.

RSS Reader Module, which automatically and continually retrieves and interprets new content from multiple RSS or ATOM feed sites over the internet, extracts text and thumbnail data, inserts it into one or more MediaServer libraries, and makes it accessible to clients via the same sophisticated search and retrieval techniques available for all other MediaServer content.

RSS Syndication Module, which creates customized RSS feeds dynamically from changing content in MediaServer Libraries, across libraries, or in MediaServer Projects. The module can be configured as to number of feeds, number of items, and items meeting date and search criteria based on MediaServer metadata.

About SCC

SCC MediaServer is a fully integrated Text, Photo, Page, Graphics, Sound and Video media workflow management system. The system offers a wide collection of features and components tailored to production and archive workflows, incorporating sophisticated full�-text search technology and supporting a wide range of multimedia file formats and related XMP (or other) metadata. Optional modules are available for Content Syndication, News Budget and Assignment Creation, Tracking and Scheduling, NewsML and ObjectML Integration, RSS Import and Feed Syndication, Semantic Metadata Enrichment, eEdition Generation and Presentation, and Data Replication.

SCC MediaServer systems are installed at digital media companies in 20 countries, with more than 6500 licensed concurrent users and holding a combined quarter of a billion assets. Outside the USA, SCC has distributors covering Australia, Europe, the Far East, and Central and South America.

Contact: SCC

Lee Funnell, Vice President
770.751.8500 ext. 145
lee.funnell@sccmediaserver.com
http://www.sccmediaserver.com