SCC to demonstrate a new suite of Rich Internet Applications (RIA's) at mediaXchange 2010, Orlando FL.

April 1, 2010

ALPHARETTA, GA., April 1, 2010 -- SCC is pleased to announce the following new suite of Rich Internet Applications (RIA) to be shown at mediaXchange 2010 (April 11-14), Orlando FL.

SCC SmoothNooz eEdition Module
The SCC SmoothNooz Module generates eEdition packages automatically from publication data exported by the editorial system. SmoothNooz maintains the newspaper’s brand, look, layout, and personality, but adds all the interoperability and user-centered design of an online Rich Internet Application. It’s like reading the printed newspaper -- only better. The user’s experience is smooth, intuitive, natural, and easy, allowing the user to zoom in to any level, zoom out to any level, slide from side to side, page to page, or have SmoothNooz do it automatically.

SCC RSS Reader & Syndication Modules
The RSS Reader Module automatically and continually retrieves and interprets new content from multiple RSS or ATOM feed sites over the internet, extracts text and thumbnail data, inserts it into one or more MediaServer libraries, and makes it accessible to clients via the same sophisticated search and retrieval techniques available for all other MediaServer content. MediaServer clients, both MediaGrid and the web browser client, mark the inserted RSS items with the familiar RSS icon which, when clicked, launches the RSS item using the Link Url embedded in the RSS item. This effectively makes MediaServer a sophisticated RSS reader, able to aggregate numerous disparate RSS feeds into a single system offering high accessiblilty through the many MediaServer tagging and search features.

The RSS Syndication Module creates customized RSS feeds dynamically from changing content in MediaServer Libraries, across libraries, or in MediaServer Projects. The module can be configured as to number of feeds, number of items, and items meeting date and search criteria based on MediaServer metadata. All feeds are standard RSS 2.0 compliant, compatible with the RSS support found in any standard web browser and most common RSS Reader applications. Users can target individual feeds directly by their url, or use the RSS Hub page that assembles all the feeds and provides convenient redirect points. When users click the RSS item in their readers they are redirected back to the RSS Syndication Module, which retrieves the appropriate object from MediaServer and presents it in a Rich Internet Application (RIA) designed specifically for the media object.

SCC Calais Module for Data Enrichment
The SCC Calais Module interfaces SCC MediaServer systems directly to OpenCalais, a service provided by Thomson Reuters. OpenCalais uses natural language processing (NLP), machine learning and other techniques, to analyze each record and extract a wide variety of entities, facts and events from unstructured content. The SCC Calais Module makes the entire process automatic, monitoring MediaServer libraries for newly arriving content, for existing stored content, or for content marked for delivery to one or more target destinations. The module also includes a Rich Internet Application (RIA) viewer, which provides a hierarchical tree of entities, facts, events, and social tags extracted from the record, as well as a marked-up version of the record’s text identifying each of the entities, facts, events and other enrichment metadata in their actual context.

SCC Enhanced Video Support Module
The SCC Enhanced Video Support Module builds on SCC’s existing video format support by significantly expanding the number of video formats supported for insertion into the SCC MediaServer system. The module includes a transcoding service that automatically transforms incoming video files into rich media packages consisting of high def video, thumbnails, keyframes, and proxies of varying size and resolution, ready for insertion. The module includes a Rich Internet Application (RIA) Viewer that uses streaming technology to provide instant playback from any point in a video, and enabling simple point and click frame navigation from the keyframes strip (storyboard) below the video window.)


About SCC

SCC MediaServer is a fully integrated Text, Photo, Page, Graphics, Sound and Video media workflow management system. The system offers a wide collection of features and components tailored to production and archive workflows, incorporating sophisticated full-text search technology and supporting a wide range of multimedia file formats and related XMP (or other) metadata.

Optional modules are available for Content Syndication, News Budget and Assignment Creation, Tracking and Scheduling, NewsML and ObjectML Integration, RSS Import and Feed Syndication, Semantic Metadata Enrichment, eEdition Generation and Presentation, and Data Replication.

SCC MediaServer is installed at 150 media companies in 20 countries, with a total of 6500 licensed users and holding a combined quarter of a billion assets. Outside the USA, SCC has distributors covering Australia, Europe, the Far East, and Central and South America.

Contact: SCC

Lee Funnell, Vice President
770.751.8500 ext. 145
lee.funnell@sccmediaserver.com
http://www.sccmediaserver.com


SCC, 3810 Hamby Road, Alpharetta, Georgia (USA) 30004.
Tel: 770.751.8500 Fax: 770.772.6800 Email: sales@sccmediaserver.com